Effective Date:

Privacy Policy for Pure Gym Equipment — puregymequipmentusa.com

1. Quick summary

• We collect certain personal information when you contact us or use our site so we can respond to requests, provide services, and improve our site.
• We use third-party tools for analytics, spam protection, and security (listed below).
• We will never sell your personal information.
• You can ask us to delete your information; we keep it until you request removal.
• For privacy requests, contact us at https://puregymequipmentusa.com/#catalog.

2. Who we are

• Controller: Pure Gym Equipment
• Website: puregymequipmentusa.com
• Contact for privacy questions or requests: https://puregymequipmentusa.com/#catalog.

3. Information we collect
   
   We collect the following personal information when you use our site or submit a form:

• Name
• Email address
• Phone number
• Postal address
• Company name / job title
• Message content (questions, service details)
• Files / uploads (attachments)
• IP address
• Browser and device information (user agent)
• Referrer and URL visited
• Cookies and other identifiers

4. How we collect information

• Directly from you: when you fill out and submit forms on our site.
• Automatically: through cookies, analytics, server logs, and embedded content.
• From third parties: where necessary for services we use (analytics, security, etc.).

5. How we use your information
   
   We use personal information for these purposes:

• To respond to your inquiries and manage requests you submit.
• To provide, operate, and improve the website and our services.
• For analytics and site performance monitoring.
• For security and to prevent abuse (e.g., reCAPTCHA, Cloudflare).
• To send newsletters and promotional emails if you submit a form and opt in (you can unsubscribe at any time).
• To comply with legal obligations when required.

6. Forms, storage and retention

• Form submissions are stored in our website database and emailed to our staff for management.
• We will retain your information until you request that we remove it. If you request deletion, we will remove your personal information from our active systems subject to any legal retention requirements and any backups/logs as described below.

7. Cookies and similar technologies

• We use cookies and similar technologies (including local storage and tracking pixels) to make the site work, to analyze usage, and to support marketing and security tools.
• Categories used on this site include:
  • Essential cookies (required to make the site work)
  • Performance / analytics cookies (to understand how the site is used)
  • Marketing / advertising cookies (for advertising and remarketing)
  • Security cookies (to protect the site)
• You can control cookies through your browser settings. You can also opt out of certain analytics and advertising tracking through vendor tools (for example, browser settings, ad settings on ad platforms, or vendor opt-out tools).

8. Third-party services we use
   
   We use third-party service providers to operate the site and provide analytics/security. These providers may process personal information on our behalf. Current examples:

• Google Analytics (GA4) — analytics (please confirm whether you enable GA4 IP-anonymization)
• Google Tag Manager — analytics tag management
• Facebook / Meta Pixel — analytics / advertising
• Google reCAPTCHA — security / spam prevention
• Cloudflare — security / performance / CDN
• YouTube — video embeds (hosted by Google/YouTube; embeds may collect info and set cookies)

We may add additional third-party services as needed. Please contact us at [email protected] for a complete, current list of third-party software and processors.

Note on cross-border processing: Some of these providers may process data outside the United States; by using the site you acknowledge transfer and processing by these providers.

9. Email marketing and newsletters

• If you submit a form, we may send newsletters and promotional emails related to our services. Each email will include an unsubscribe link so you can opt out at any time.
• We use a third-party email service provider to send and manage emails (if you want the provider named, tell us which provider and we’ll add it).

10. We do not sell your personal information

• We do not sell personal information or share it for cross-context behavioral advertising that would be treated as a “sale” under the CCPA. If that practice changes, we will update this policy and provide required opt-out mechanisms.

11. Your CCPA rights (California residents)
    
    If you are a California resident, the California Consumer Privacy Act (CCPA) provides rights regarding your personal information. The main rights are:

• Right to know: You can request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collection, and the categories of third parties with whom we share the information.
• Right to delete: You can request deletion of personal information we maintain, subject to certain exceptions.
• Right to opt out of sale: We do not sell personal information. If we ever do, you will have the right to opt out.
• Right to non-discrimination: We will not discriminate against you if you exercise your CCPA rights.

How to submit a request under CCPA:

• Email: https://puregymequipmentusa.com/#catalog
  Please provide enough information for us to reasonably verify your identity and describe your request. We will respond within 45 days of receipt (we may extend once for an additional 45 days if necessary and will notify you of the extension).

Authorized agents: You may designate an authorized agent to make requests on your behalf. We may require proof of authorization and identity verification.

12. Security

• We take reasonable administrative, technical, and physical measures to protect personal information, including TLS/HTTPS on our site, access controls, encryption at rest, and regular backups.
• While we work to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

13. Children’s privacy

• Our site is not intended for children under 16. We do not knowingly collect personal information from children under 16.
• If we learn that we have collected personal information from a child under 16, we will promptly delete that information. Do not submit personal information of children under 16 through our site.

14. Embedded content and links to other sites

• Our site may contain links to other websites and embeds (for example, YouTube videos). Those sites and services have their own privacy practices. We are not responsible for the privacy practices or content of external sites. Please review the privacy policies of any sites you visit.

15. Changes to this policy

• We may update this policy. If we make material changes we will post the updated policy on this page with a new effective date. Your continued use of the site after changes are posted means you accept the updated policy.

16. How to contact us
    
    For privacy questions, requests, or complaints, contact:

• Email: https://puregymequipmentusa.com/#catalog